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Case study - Morpheus8

How a New Landing Page Increased Conversions By Over 80%

How a New Landing Page Increased Conversions By Over 80%

How a New Landing Page Increased Conversions By Over 80%

Before

Before

Before

After

After

After

80%

80%

Project Overview

Project Overview

Project Overview

Evolve health is a Medspa based in Florida. They were running ads for their new Morhpheus8 treatment but not getting the results they wanted. The goal was to create a new landing page in framer focussed on maximizing the conversion rate.

Evolve health is a Medspa based in Florida. They were running ads for their new Morhpheus8 treatment but not getting the results they wanted. The goal was to create a new landing page in framer focussed on maximizing the conversion rate.

Built in

Framer

Framer

Duration

2 weeks

2 weeks

Conversion rate

14.4%

14.4%

Targeted Changes To Boost Conversions

Targeted Changes To Boost Conversions

Targeted Changes To Boost Conversions

Aesthetic, attention grabbing hero section

Aesthetic, attention grabbing hero section

Aesthetic, attention grabbing hero section

Strong trust elements and social proof.

Clear, benefit driven headline.

Good balance of visuals, image and content.

Minimal form not clashing with the content.

Clear, effective CTA buttons

Clear, effective CTA buttons

Clear, effective CTA buttons

Make the CTA buttons stand out

Sticky nav bar with CTA always visible

Strategically placed throughout the page

Consistent copy: Free Consultation

Benefits over features, focus on value

Benefits over features, focus on value

Benefits over features, focus on value

Benefits listed out in bullet points.

Address important questions and concerns.

Simple headlines, separate sections, easy to scan.

Reduce blocks of text, less cognitive load.

More trust through authenticity

More trust through authenticity

More trust through authenticity

Show the team on site, make it real.

Highlight experience and qualifications.

Brief background about who's doing the work.

View full page

Results

86 Qualified Leads at a 14.4% Conversion Rate

86 Qualified Leads at a 14.4% Conversion Rate

86 Qualified Leads at a 14.4% Conversion Rate

80% Lift in Conversion Rate

80% Lift in Conversion Rate

80% Lift in Conversion Rate

From 9% to 14.4%

450 visits to page with 86 leads in 1 month

450 visits to page with 86 leads in 1 month

450 visits to page with 86 leads in 1 month

Majority traffic from google ads

Need a High Converting Landing Page for Your Business?

Need a High Converting Landing Page for Your Business?

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