Case study - Morpheus8
Built in
Duration
Conversion rate
Make the CTA buttons stand out
Sticky nav bar with CTA always visible
Strategically placed throughout the page
Consistent copy: Free Consultation
Strong trust elements and social proof.
Clear, benefit driven headline.
Good balance of visuals, image and content.
Minimal form not clashing with the content.
Clear and simple headlines, easy to scan.
Benefits listed out in bullet points.
Address important questions and concerns.
Reduce clutter, easy on the eyes.
Show the team on site, make it real.
Highlight experience and qualifications.
Brief background about who's doing the work.
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Results
From 10% to 19.1%
Majority traffic from google ads