Booking page fix drove a 120% lift in FitQueen’s call bookings.

A homepage redesign only lifted conversions by 15%. Then a relatively quick fix to the booking page more than doubled FitQueen's booked consultations.

“We went from losing leads to having our calendar consistently booked!”

"Most designers just want to make aesthetic changes, but Hassan was obsessed with what our visitors were actually experiencing. We went from losing leads to having our calendar consistently booked!."

Emily DeLuzy

FITQUEEN

Project Overview

User research, homepage redesign & targeted fixes to the booking page increased booked consultations by over 120%.

34.8% → 76.5%

Booking page → booked call

0.9% → 2.1%

Site-wide booking rate

A homepage redesign got the ball rolling

Stronger video with Emily speaking 1-on-1

Rewrote the copy around hormones & transformation

Added a lot more proof throughout the page

Conversions rose by about 15%

Benefit-focused copy

A homepage redesign got the ball rolling

Stronger video with Emily speaking 1-on-1

Rewrote the copy around hormones & transformation

Added a lot more proof throughout the page

Conversions rose by about 15%

The real fix was the booking page

Most mobile visitors were leaving the booking page

The calendar & form were below the fold on mobile

8 fields meant even more scrolling and friction

Links in nav and page were directing users away

More than 2x bookings after targeted fixes

Calendar was now comfortably above the fold

All competing links removed, even from navigation

Fields reduced from 8 to the 4 most relevant ones

Full width on mobile, optimized layout and spacing

34.8% → 76.5%

Booking page → booked calls

120% more booked call rate

Microsoft clarity results show a clear uplift

Page performance and load time went up

24 → 62 booked calls in ~ 1 month

Results

0.9 → 2.1% Conversion Rate

A homepage redesign and targeted fixes to the booking page resulted in a 120% increased in booked calls.

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