Case study - Strawcutter Law
Andre Savoie
Saltwater Marketing
Strawcutter Law was running ads for their timeshare termination services. The old landing page wasn't converting too well so we created a new page on Framer to test with google ads.
Cleaner visuals and hierarchy that draws your eyes.
Reduce clutter and less valuable information.
Clear, value-oriented headline and sub-headline.
Bold, consistent CTAs that always stand out.
Before
After
Draw attention to verified google reviews and 5/5 rating.
Showcase the most relevant reviews from real customers.
Highlight phrases that speak to user's pain points.
Before
After
Highlight strengths, experience and values.
Build a connection with the team and owner.
Showcase top accolades.
More professional and engaging visually.
Before
After
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Success in numbers
